Companies, churches, clubs want their websites to be effective advertisement. The website has to look great. It has to be distinctive, so that the organization is seen as clever, creative, and interesting. We want visitors to be hooked.
That's “brochureware.” You can get a free brochureware website that looks OK. And for a few dollars a month, you can get a website that looks pretty good. What the free and cheap website providers don’t tell you is that successful brochureware depends on marketing savvy: great graphics and captivating writing.